Taking the step to bring your company into the trade show spotlight can cost you a lot of money, time, and resources. While the cost is high, it pays off with increased clientele and product exposure. By strategically planning for the event, you can get the most of your trade show experience and get the leads you need to expand your horizon. “No company can afford not to move forward. It may be at the top of the heap today but at the bottom of the heap tomorrow, if it doesn’t.” - James Cash Penney Tracking Return On Investment. Determine [...]
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So far Jonathan has created 4 blog entries.
"Showing up is half the battle." - Woody Allen You have a booth in the show, but that's clearly not enough. It needs to look professional. You need to be able to tell your story within the space. With a glance, it must be able to capture attention and engage the attendees who enter it. Here are a couple of tips to help woo the crowd for your next convention: Unique Environments. “You can never cross the ocean until you have the courage to lose sight of the shore.” - André Gide Exhibitors have to be [...]
The average attendee can get easily lost in a convention's sea of busy graphics. Enter the hanging sign: floating calmly like a cloud on a summer's day. It easily signals attendees to your location from a distance much like a lighthouse does for incoming ships. It is the unstoppable force when it comes to visibility and standing out from the crowd. And just like Goliath, it does not come without certain advantages and disadvantages, the latter of which we will discuss first. Costs. Convention labor costs can pile when it comes to rigging your hanging sign. Some conventions [...]
Now that you stand out from the crowd, here are a few things you can do to make them stop in their tracks: Product demonstrations. Every county fair has that one booth that’s pitching kitchen knives or blending/juicing tools. It never fails to attract a crowd. People love to watch a before and after, they stay and visualize themselves using the product in their own kitchen. They can see themselves bragging to their significant other about their nifty purchase. People want to see how things work. Having a product demo is an amazing way to gather a crowd. [...]